Think of Apple, Microsoft, Google, HP, McDonalds, Starbucks, Coca Cola. What did you think of? The company? The founders? The vast number of products they sell? No. It was the logo. We can bet that in every single case, it was the logo that crossed your mind before anything else did. That’s how important it is.
That is why when you start a company, and everything seems to demand your attention at once, do not push logo selection to the bottom of your to do list. Your logo is half your brand, if not today then definitely tomorrow. It is your fingerprint, your indelible mark, a token of trust and quality that says we are responsible for your service. We are answerable.
See what your logo says about your brand below –
The one with simple fonts, bright colors and abstract elements
Fast moving consumer goods (FMCG) and creative industries often make use of bright colors and simple fonts to attract attention to them in a competition heavy market. The use of colors like red, yellow, and orange convey lightness and playfulness which is denotative of the little joys that, say, a McDonalds meal brings to your table.
The use of simple fonts and symbols alongside bright colors makes the logo look professional while keeping it informal and friendly. Google and Facebook are both examples of this kind of logos. The presence of sans serif font makes them both more hip and less formal than traditional logos with serif fonts.
These logos usually indulge hand drawn elements which are free flowing and appear less stiff which seem to invite customers with warmth and fun. For food and grocery items, gaming companies, artistic ventures and companies that want to target themselves to the younger section of the population, these logos work like magic.
The one with symmetrical symbols, formal colors and bold fonts
Generally used by companies that demand a level of trust from their clients, these kinds of blogs are often used in financial, pharma, automotive or IT industries. You can think of logos like Volkswagen, Dell, HP, IBM, Apple or UPS.
These logos use formal, symmetrical symbols, emblems, crests, circles and other traditional shapes and forms to come across as timeless, trustworthy and professional brands that you can depend on.
Colors like black, navy, gold, and blue are favourites here and are employed to give such logos a more official, stoic and unyielding look. By means of archetypal, bold fonts and stressing the initial letter of your logo can also create a sense of authority that customers are drawn to.
The one with minimal designs, natural elements and soft fonts
Greens and blues have associations with environment, vitality and sustainability. Minimal layouts and organic elements such as trees, foliage and figurines help your customers think about being in nature, appreciating the environment, and give them a fresh, trendy and earthy feel.
Nature-inspired designs make you appear likeable and genuinely responsible and authentic to your target market. They are a great way to portray an ecologically healthy medium of conducting business.
The personality of a logo can change with even the minutest changes in any element. This is the reason why most logos stay identifiable over the years, even though companies take care to keep modifying them according to trends.
To craft a logo that is suitable for your company or brand as well as the customers who are going to be its main perceivers, a harmonizing combination of elements is required. Use the principles of creativity and consistency to design the perfect logo and don’t be in a hurry will be our parting advice.