With so many painless options of flaunting your professional and personal life, what with multiple social media profiles, online resumes, portfolios, and blogs why do you need a personal website? What value can a personal website to your brand that the other options aren’t providing already, and without the hassle?

Well, let me answer the question with a few other questions. When you go to somebody’s social media profile and you are really impressed, what is the next thing you click on if you want to know more about them? Where do you look, in short, for a more a comprehensive understanding of their services and testimonials? And what do you rely on more when it comes to making your final choice about connecting with someone - the myriad options I cited above or their personal website?

If the answers for all these questions was duh, the personal website, you already know its value but if you still doubt the absolute necessity of a personal website, let’s see the case I can make for it.

1. Visibility

A personal website can put you on the map like no other social media profile.

Let’s say you are looking for a job. In most average scenarios, a sensible recruiter will do a background check. For that they will, first and foremost, head over to the internet and type in your name. Now if the only thing that comes up is a Facebook or Twitter, you can imagine the kind of information that will come into their hands. Will that information do anything to make an impression? Hell, it might even make them think twice if your profiles are anything like mine.

1

 

Having a website gives you a formal platform to establish your brand. You can be sure that when your website is up and running, in a name-Googling operation it will be the first thing to get noticed. And since, on a website you can control the information that you want to share and emphasise, there is a far better chance for your accomplishments and expertise to shine through.

This goes for all business professionals and entrepreneurs. Whether it is recruiters you want to impress or a client, a personal website gives you a remarkable representation that embodies who you are, what you do and how well you do it. Not to forget, it instantly makes you more searchable and expands your reach to a wider audience.

1. Exclusivity

It’s 2021. As of January, there are 1,197,982,359 in the world. If you still don’t have one, you are losing out. Because even though there a lot more websites on the internet today than there were a decade back, most other entrepreneurs or job seekers continue to rely on social media, resumes or job search website.

Having a website gives you an advantage. It makes you stand out from the crowd and gives you an edge over others in the competition. It is the digital icing on top of your career cake.

With a personal website you can focus on the stuff that sets you apart, emphasise your unique strengths and highlight your experience, projects and samples with engaging images, fun designs and an extensive collection of photos, testimonials or references.

2. Connectivity

The more people you reach with the visibility of a website, the more connections you will make, and the more opportunities will open up for you.

Connections are not just relevant in the here and now. With time, as your brand grows, and your experiences and accomplishments advance, your website will come to evolve as well.

2

 

Having larger traffic has the potential to change the reach of your brand as well as to change the way you interact with newer audiences and prospective clients. It can act as a catalyst for the development of future projects, bringing in business opportunities and acknowledgements both.

 

Visibility, exclusivity and connections – in the digital era where everyone has an online presence, these three factors can be the life blood of your brand. Get your website out there, consolidate your personal brand, and show up to the competition like a champion.